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Parse launches your boldest ideas into the world.

Everything starts with a mission. Your life’s work and your boldest ideas that will change lives and change the world—if everyone understands them.

I specialize in helping visionaries communicate complex ideas clearly and effectively. This transforms breakthrough research, innovative product design processes, and groundbreaking journalistic reporting into accessible content for everyone's bookshelf, screen, or meeting hall.

For Jake Knapp at Google Ventures (now Character Capital), this foundational belief was that design sprints are a better way to develop product than the status quo. Sprints save time, energy, and money. They create team alignment. They’re fun—way more fun than a typical meeting, which matters.

Jake had run close to a hundred sprints at Google and GV. It was a proven system, and now it was time to democratize it so that anyone could build better products and solve problems in crucial industries like healthcare, basic science, elementary education, government, and consumer tech.

Thus Sprint, the book, was born. We designed, wrote, edited and created a book that anyone could read and use. There are trade-offs and challenges too, and being honest about them is very important as well, so that teams could actually use the book (that’s a major pitfall with a lot of book and comms—too glossy).

Sprint became a global bestseller and changed the ways that organizations from Flatiron Health to Slack to the province of Ottawa and the British Museum build.

Then came helping Jake and the sprint team with speaking events, introducing the process on main stages, at fireside chats and all-company meetings. Sprint continues, and now we have Click, which turned a five-day process into a two-day process to solve foundational challenges.

I spun Parse out of a traditional publishing model to do this work with Jake and all the clients listed below who share the same changing the world for the better with their ideas, experiences, reporting, and hearts. Parse is a full-service editorial and literary agency, helping clients develop content and maximize opportunities based on their best ideas.

I broker book deals and develop speaking engagements and workshops at Fortune 500 and technology companies, nonprofits and schools around the world. I also work with select startups and venture firms with strong values on their writing and messaging. My experience translating complex ideas for diverse audiences has proven valuable for organizations looking to strengthen their internal communication and align teams around core missions and values.

I’m the founder, Sylvie Carr. I began my career in New York City with Fletcher & Company (acquired by UTA), where I worked with agency clients including Eric Ries, Leslie Berlin, Ed Catmull, Ken Kalfus, Chip and Dan Heath, Bob Sutton, Gretchen Rubin, IDEO, and Ron Lieber. I lives in the San Francisco Bay Area.

Please reach out, though note I am no longer accepting new book clients, as I continue to support current clients and point my arrow to new challenges developing communications within tech. Read more about this decision here.